Executive Strategy Skills™ Summit

Upgrade Your Strategic Executive Skills Stack to Realize Your Vision and Radically Increase Profits

Denver | September 14 – 15, 2018
Sydney | Stay tuned
London | Stay tuned

Dates subject to change

Session leader, Mark S A Smith discusses with executives the Seven Pillars of Business and details how to design a successful strategy for their operation.

“When you can’t work any harder, you must work smarter.”

Specifically created for profit-and-loss-responsible executives of companies, operations, or divisions from $1 million to $100 million in revenue, this 2 day event brings executive skills and insights to founders and staff who have been promoted to the executive suite.

The exception: a P&L responsible exec may bring select team members they wish to groom for P&L responsibility.

In our market research, business consulting, and executive coaching work, we’ve learned that in small and mid-size businesses, most top execs have limited strategic skills. While they’ve been extraordinarily successful with their past work, they’ve never acquired the required strategic skills and holistic view of the business, so become secretly overwhelmed and uncertain about what to do. The micromanaging and firefighting gobbles up their time killing profitability and scalability, limiting the company’s potential and performance. How much time, money, and energy gets needlessly wasted?

This event delivers a perfect blend of insights, tools, and workshopping so you get what you need to be a confident, enthusiastic, efficient, and effective executive leader.

Key outcomes:

  • Develop your executive skill stack — what it is, how it’s radically different from a managerial skill stack, and how to intentionally develop it
  • A deep understanding of the Seven Business Pillars™: Product, Marketing, Sales, Service, Operations, Finance, and Culture, which give you a holistic view of your business to understand the impact of strategy decisions across pillars
  • Master critical executive business concepts that apply to B2B and B2C, for goods and services, for commercial, non-profit, and governmental operations
  • Develop your own Monday-ready phased plan to improve results and grow your company
What makes this executive event different is the holistic view of business, not just sales or marketing or leadership, but everything required to operate a sustainable, scalable, profitable, and salable business.

Which of These Situations Describe You?

For every $1 million in annual revenue, you’re responsible for overseeing $480 per hour of productivity.

How much of a gap is there between your executive potential and your performance?

Which of these behaviors do you recognize?

  • Working long hours and still the to-do list gets longer and longer
  • Your business has plataued and you can’t work any harder
  • Can’t take time off without worrying about an operational catastrophe
  • Took over the family business, but don’t have the executive training
  • Successfully founded the business but haven’t developed the executive skills to run a larger operation
  • Flat or declining revenues and can’t seem to get out of the slump
  • Don’t know where to lead the company next
  • Don’t know about running the whole business so must trust others to do so
  • Uncertain about leadership: regret losing your cool in front of the team
  • Easily distracted and you find yourself occupied by low-value tasks
  • Your email box seems to run your day and is never empty
  • Can’t get your management team to agree on a strategy
  • Increasing competition and decreasing margins
  • Incomplete, inefficient, or ineffective marketing or sales plans
  • Can’t find enough good sales people
  • Have a history of making bad hiring decisions, causing needless expense
  • Sleepless nights wondering what to do next
  • Don’t know who to promote or trust with the business
  • Have family and friends in the business causing friction and conflict
  • Too frequently trading family time for dealing with work emergencies

If you recognize even a few of these patterns in yourself or your leadership team, read on…

How We’ve Helped Other Executives

“It’s Monday morning and I just returned from the Executive Strategy Summit taught by Mark Smith. I was skeptical going in that we would walk out with a business strategy plan. But as you go through the work sessions and the workbook, the plan simply writes itself. I now have a one-page business strategy plan to follow and update as we hit our goals.” – Chip Evans, President, Computerware
“I’m Broady King from Salt Lake City, Utah, with Restore Cryotherapy. I’ve always been really skeptical as most people are to take time away from the office and make an investment time energy and money to step away from the office and invest in education and ongoing personal development. But after coming off the first day of 10 hours of really in-depth, intense content from Mark. Just really impressed with the takeaways from the first day the world-class delivery from Mark and his energy. And really that diversity of thought from all the participants. I’ve made friends and learn a lot from all these different types of leaders. But I think most excited about really being up-level ed with the mindset that Mark is teaching us, and the tools they’ll be able to really take back to the office on Monday and really hit the ground running and start executing against.”  – Broady King, CEO, Restore Cryotherapy
“Hi, I’m Stephanie Johnson. I specialize in organizational development, recruting, and HR in Denver. And this is my second time at Executive Strategy Summit and I’m so excited to be here. Mark is a scientist when it comes to delivering results for his clients and looking at things without silos, and breaking down those walls to find ways for growth and areas for massive change that normally would take years, and he can get it done in a very quick amount of time. So whether it’s mindset or the structure in which you’re looking at your product or a launch, he can help streamline that and simplified that in a magical way. So I definitely encourage you to check out this event the future. Thanks.”  – Stephanie R Johnson, Founder, My Element
“What I love about the way that you taught and facilitate this event is that instead of just teaching and us receiving, you created interactive dialogue so that everything that you’re instructing us on I learned ways that we could apply. And so the stacks of special cards are a translation of your teaching to our action with expedience. Thank you. Everything is outcomes-based, it’s all outcome based.” – Ally Baker, Executive Director, Thrive Integrated Health
“I’m Steven Sutton from College Station, Texas. And my company is Tech Bundle. What surprised you most about this event? How encompassing it was. There was a lot more to it than a lot of the other strategy workshops I’ve done. They’ve all focused on vision and goals and we’ve been doing that consistently for the last three years. But this added on hot to actually accomplish some of the things and how to understand our employees. A lot more to this than what I normally go to.” – Steven Sutton, CEO, Tech Bundle
“The biggest outcome for me was understanding and feeling how to think and be an executive and to be able to put those processes in place when I go back to my business. I was surprising how much material we were able to cover in such a short amount of time and it was very surprising that the transformation was actually occurring during the short amount time. If you really want to learn how to be an executive and get the tools necessary to be successful you should really consider coming to this event.” – Muhammed Ahmed, CEO, Merkem
“Hi. I’m Paul Pavlik from Tracker Enterprises Inc. in Colorado Springs, Colorado. I”m at the Executive Strategy Summit course given by Mr. Mark Smith. And it is the best course I’ve been to in several years. Mark has been talking about business acumen. And the biggest thing I have learned so far, we’re into our first day, so far the biggest thing is the ability to understand how others that we work with think and what their demands are and their wishes so that we are learning how to work with other people and understand where they’re coming from so that we can consummate deals a lot better that are good for both myself and for the individual that I’m dealing with. So that is the best thing I’ve learned so far and really looking forward to the session today. Thank you.” – Dr. Paul Pavlik, President, Tracker Enterprises
“Hi, my name’s Dylan Baker. I’m the founder and owner of two companies, Parkour Dojo and MYRM. which is an apparel brand and the Parkour Dojo company is a learning parkour organization. I came in that knowing what to expect and maybe a little bit intimidated, because I’m not necessarily a super high-powered executive yet. But what I learned today was a lot about myself a lot about how to communicate my message and about different models that sort of stuck out to me and just gave me like an, oh… that’s why that was going wrong, or, oh, that’s how I can start to think about my own teaching. And so many things together for me in a way that was elegant and not like too general. His models are… you can see he’s really gotten it down to the specificity of just like, oh wow, like, I can’t even argue with that. Just like, so many “ah ha” moments throughout the whole lecture. So yeah, I’m, like, cooked.” – Dylan Baker, Founder, Parkour Dojo
“You leave with this perfect clarity about exactly where the weaknesses are, what you’re going to focus on, and exactly what you’re going to do. I was surprised at how in-depth it was and yet we got through it. You have a way of teaching a lot quickly and have it not be overwhelming. If you want to scale your business, you have to become an executive and think like an executive, and this would definitely be the place to start to get this type of content in your brain so that you can move forward.” – G Leavitt, President, Savavo
“I got a new offering that I can bring to my current clients and to prospects that’s going to be able to help us drive revenue. I’ve got some good ideas of how we can fix issues that we’ve had in the past with margin. A lot of clarity and just have a better idea of how I need to be when I’m leading the company versus working inside of the company. It’s well worth it. It’s definitely an investment of your money and investment of your time but it’s well worth it to take some time out of your business to work on your business, and this is a great way to do it.” – Chuck Lobert, Vice President of Sales and Technology, Vision Computer Solutions
“The biggest takeaway from this event is the understanding that I could take charge of my job as an executive rather than being kind of a puppet of the monster that I’ve created. It surprised me to find a group of other people that really have the same challenges that I have and be able to collaborate with them in a kind of a structured situation and get some guidance and camaraderie and exchange with other people of a like mind.” – Doug Brown, Chief, NewsWire
“As a dentist we’re just trained as tooth mechanics and technicians and just really very little understanding that we have on how to relate to our patients, and understand needs and wants to get them to a yes to what we do, especially when on the the level that we do things on, which is a little different because the nature of my business. And Mark really helped to take it to a whole another level. Every single year you and I just do something new and exciting and something relevant that is adjusted to the times. I was surprised to go back to work on Monday and have a working model of what it is that we need to do. The strategies are timeless and worth every penny. And again and again and again.” – Dr. John Augspurger, CEO, BioDentist
“The biggest thing I got out of attending the Executive Summit is instead of focusing on how things work, focus on the destination and where we’re going. Mark has a way of taking a lot of things that you already know — or you didn’t know you already knew — and wrapping them all together for the big picture to really show what it means to be an executive. I would tell others that this event is worth every penny. It’s a great two and a half days, a lot of content, and it’s going to take a little while to soak in. But it’s worth every penny.” – Chip Evens, President, Computerware
“No matter how good your IT, you must have strategic executive insights to direct your company resources to success. One of the best sources of that insight is Mark S A Smith, the founder of this event. I recommend that you seriously consider attending. It may be the best investment you make for 2017.” – Lester Keizer, CEO, Business Continuity Technology, Las Vegas

What to Expect

At this event, you’ll join other company heads to discover and install executive attitudes, abilities, tools, strategies, and tactics to better run your operation.

With a combination of lecture, practical application, and personal planning, you’ll leave with a Monday-ready action plan to deploy to your team.

Which of these topics discussed and workshopped would you find most valuable?

  • The executive skill stack — what it is, how it’s radically different from a managerial skill stack, and how to intentionally develop it
  • What executives think about and talk about only with other executives and never share with their team
  • A discussion of the seven pillars of every successful business: Product, Marketing, Sales, Service, Infrastructure, Finance, and Culture giving you a holistic view of your business to understand the impact of strategy decisions across pillars
  • A special session on sales and marketing strategies and tactics: why most go-to-market campaigns fail and how to fix them
  • The prime directive for the effective executive – miss this and your company ends up struggling or failing
  • The three top-of-mind things to consider every day to keep your business on track and moving forward
  • Executive time and demand management strategies to get everything done without burning out
  • Self-management for executives: how to keep yourself naturally motivated, on task, healthy, and happy
  • How to select, monitor, and improve key performance indicators to optimize your operation, preserve your energy, and maximize your cognitive capacity
  • Firefighting prevention and opportunities: how to stop the daily firefighting and turn crises into business advantage
  • How to communicate with every member of your team for maximum effectiveness
  • Troubleshooting strategies and tools to instantly get to the heart of the issue and how to choose the best resolution plan
  • How to know exactly how much to grow your company to hit or exceed your targets every time
  • Working with your board of directors or business council for maximum effectiveness
  • Executive tools and applications that keep your focus on what’s most important
  • Special session: Hiring, managing, motivating and promoting Millennials – now 30% of the workforce
  • Designing your decision checklist so you can make the best choices fast
  • Managing the business lifecycle – how to optimize your business whether you are launching, growing, optimizing, or preparing to sell it

Even if you’ve identified just a few of these topics that increase your executive effectiveness, imagine what it will be like when you possess these skills, bring them to your team, and use them effectively for the rest of your career.

How much more discretionary time, money, and energy will you enjoy?

Meet Mark S A Smith

Mark S A Smith
Author and Executive Advisor

Mark S A Smith leads the Executive Strategy Skills Summit. A 36-year veteran of the business world, running his own company for 26 years, he works with companies large and small to achieve their sales and marketing goals.

Mark designs and implements leadership, sales, marketing, customer acquisition and client conversion systems that find and recruit willing buyers for products and services ranging from common every-day to high-end unique and disruptive.

He is often invited to speak at entrepreneurial and corporate events because Mark delivers unique, valuable, and pragmatic ideas to grow and succeed. With a deep understanding of international business, he worked in Europe for three years and has delivered events in 54 countries.

Mark is the author of 13 popular books and sales guides and has authored more than 400 magazine articles. He is a genuine Guerrilla Marketing guru, co-authoring three books with Jay Conrad Levinson, and is a certified Guerrilla Marketing Coach.

A renaissance man with many talents, Mark is passionate about leadership, team building, teamwork, sales, and marketing.

For over twenty years Mark has served as a strategic advisor to corporate leaders and executives all over the world who must develop the best way to bring in the right strategies for successful growth and sustainability. What makes him different is he brings a holistic view of the business instead of solely focusing on one aspect and ignoring the impact of decisions on the rest of the organization.

Working with companies of all sizes, clients include BEA, Arrow, CDW, ConnectWise, Commvault, Dell, ePlus, HP, Hitachi Data Systems, Microsoft, IBM, Ingram Micro, Agilysis, Tech Data, Oracle, Raytheon, NetApp, Synnex, Lexmark, Society of Government Meeting Planners, National Speakers Association, and Meeting Professionals International.

With his engineering, sales, and business background, he delivers systems, processes, and ideas in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers.

A musician, avid reader, walking enthusiast, and father of five, he and his wife, Molly live in Las Vegas enjoying the finer things the city has to offer.


September 14-15, 2018

  • Thursday — 6:00 pm to 8:00 pm Optional Mixer
  • Friday — 8:00 am to 6:00 pm
  • Saturday — 8:00 am to 6:00 pm

Your Guarantee

You must be completely satisfied with the quality of the instruction, the professional delivery, and relevance to your business or your money back.



  • The summit will be conducted at a high-tech venue in the Cherry Creek area. After you register, you’ll get information about the venue and recommendations for hotels in the area.
  • Breakfast and Lunch will be provided
  • A comprehensive binder of information, resources, and course notes provided
  • You’re welcome to take notes with a laptop or tablet
  • To remain focused, WiFi may not be available in the meeting space and mobile phones will be switched off until break time
  • The lectures – but not workshops – will be recorded and made available to participants for an additional fee
  • You agree to be recorded if you participate in the lecture
  • You’ll agree to confidentiality of business ideas discussed so that ideas may be freely shared
  • If you need to cancel, you can elect to transfer your seat to another qualifying executive or will be given credit towards a future event or consulting services
  • Cancellations within 72 hours of the event will not be credited

Registration Information

If you’re running a $10 million company, you’re investing just over a half hour of business revenue to substantially improve your ability to direct the company.

Registration fees and travel expenses may be tax deductible, consult your CPA


$2,495 per person for summit tuition

Because of the extensive logistics required, enrollment closes one week prior to the event.

Group size will be strictly limited to 24 executive participants

Securely enroll now with PayPal

Click link below to be redirected to the secure payment portal.

Schedule Time with Mark S A Smith

Not sure? Let’s have a conversation. I want you to be completely happy with your investment of time and money.

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© 2018 The Bija Company, LLC
All Rights Reserved BijaCo.com

This event produced by The Bija Company, LLC and is solely responsible for content and delivery.

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