Executive Strategy Skills™ Summit
Upgrade Your Strategic Executive Skills Stack to Realize Your Vision and Radically Increase Profits
Denver | September 14-15, 2018
Las Vegas | December 7-8, 2018
Registration opens September 30
Denver | March 15-16, 2019
Registration opens December 15
Dates subject to change
“When you can’t work any harder, you must work smarter.”
Specifically created for profit-and-loss-responsible executives of companies, operations, or divisions from $1 million to $500 million in revenue, this two-day event brings executive skills and insights to founders and staff who have been promoted to the executive suite.
The exception: a P&L responsible exec may bring select team members they wish to groom for P&L responsibility.
In our market research, business consulting, and executive coaching work, we’ve learned that in small and mid-size businesses, most top execs have limited strategic skills. While they’ve been extraordinarily successful with their past work, they’ve never acquired the required strategic skills and holistic view of the business, so become secretly overwhelmed and uncertain about what to do. The micromanaging and firefighting gobbles up their time killing profitability and scalability, limiting the company’s potential and performance. How much time, money, and energy gets needlessly wasted?
This event delivers a perfect blend of insights, tools, and workshopping so you get what you need to be a confident, enthusiastic, efficient, and effective executive leader.
- Develop your executive skill stack — what it is, how it’s radically different from a managerial skill stack, and how to intentionally develop it
- A deep understanding of the Seven Business Pillars™: Product, Marketing, Sales, Service, Operations, Finance, and Culture, which give you a holistic view of your business to understand the impact of strategy decisions across pillars
- Master critical executive business concepts that apply to B2B and B2C, for goods and services, for commercial, non-profit, and governmental operations
- Develop your own Monday-ready phased plan to improve results and grow your company
Which of These Situations Describe You?
For every $1 million in annual revenue, you’re responsible for overseeing $480 per hour of productivity.
How much of a gap is there between your executive potential and your performance?
Which of these behaviors do you recognize?
- Working long hours and still the to-do list gets longer and longer
- Your business has plataued and you can’t work any harder
- Can’t take time off without worrying about an operational catastrophe
- Took over the family business, but don’t have the executive training
- Successfully founded the business but haven’t developed the executive skills to run a larger operation
- Flat or declining revenues and can’t seem to get out of the slump
- Don’t know where to lead the company next
- Don’t know about running the whole business so must trust others to do so
- Uncertain about leadership: regret losing your cool in front of the team
- Easily distracted and you find yourself occupied by low-value tasks
- Your email box seems to run your day and is never empty
- Can’t get your management team to agree on a strategy
- Increasing competition and decreasing margins
- Incomplete, inefficient, or ineffective marketing or sales plans
- Can’t find enough good sales people
- Have a history of making bad hiring decisions, causing needless expense
- Sleepless nights wondering what to do next
- Don’t know who to promote or trust with the business
- Have family and friends in the business causing friction and conflict
- Too frequently trading family time for dealing with work emergencies
If you recognize even a few of these patterns in yourself or your leadership team, read on…
How We’ve Helped Other Executives
“I’m Betsy Westhafer and I do executive level customer advisory boards. And this this Summit has blown my mind on so many levels. I think the biggest key takeaway for me is just the shift from being an entrepreneur to an executive. One of the things that surprised me is just how deep it goes for the person. And the person you become as a result of this Summit has been amazing. I just feel a real transformation within myself going through these two days. And what I would say to anybody that is wanting to grow a business that coming to this will fast-track your success without a shadow of a doubt. There is so much that Mark brings to this kind of education that you won’t find anywhere else. I’ve spent years going to lots of different business education Summits and I’ve learned more in two days than I’ve learned in all of the things I’ve done in the past. So, if you are considering it please do this for yourself.”
– Betsy Westhafer, CEO, The Congruity Group
“I came to his first conference in December. And when I was there it was like drinking water out of a firehose. I mean it was so much information. I hired Mark as a coach and he’s coaching for the last six months. This Summit, what I found is that the fire hose is still on, but I can pick and choose the information that I need, that I missed the first time around. And wow, it’s almost like I’m at a whole different Summit. It’s amazing how much more information I’ve picked up. I just wanted to thank Mark for what he’s done for me in my life and how it’s advanced me in my career. Is there anything that surprised me? Anybody that’s considering doing this, if you are somebody that’s stuck, you’re having a bottleneck at your business, chances are it’s you. And what this does is, it doesn’t tell you how to treat your people different, but how you need to change.”
-Bruce Wuollet, CEO, Bakerson
“I was really surprised by the effortless connections that I was able to make with the other people here. I know that those relationships are going to benefit me for years and years to come and I like that we were all able to grow together here. So, I would recommend this to anyone who was even kind of interested in making a big shift from just being an entrepreneur into being an executive because you get to learn from a visionary like Mark. And he’s here and he’s willing to share everything he knows with you. But I’d say outside of that you’re in a room with a whole bunch of other high-level people who want to make that shift and they’re all ready to grow right alongside you.”
– Alexis Thompson, CMO, Amnet
“My name’s Tom Inglis and I am in the healthcare textiles business. What brought me here is that Mark and I had worked together two years ago. He actually came and worked with our company and our management team to help us get out of our own way and move forward in progress. A year ago I asked Mark to come and actually helped meet with customers, created a nice bond and helped build trust. He facilitated that with us. And finally I decided it was time to look after myself. So I wanted to come and be a part of what Mark is all about. And my biggest takeaway from this entire experience is to set the direction and speed. How do we move faster? I don’t make everybody’s world better and how we leave a better impact on this Earth. So, looking forward to the weeks, days, and years to come and working with Mark. Overall biggest surprise here, so far, is learning that sometimes we can get it in our own way. And sometimes as one person greatly said, “I looked in the mirror and the enemy is me!” Any executive that is contemplating coming to this don’t waste your time, hurry up, make the decision, and come on. it’s worth every single second of it. Even if you think you know it, you really don’t. And if you do know it, he helps you unlock that talent. Mark is a melting pot of information, industry experience, and cultural advice. So, it really is truly a pleasure working with him.”
– Tom Ingis, VP Healthcare Retail Sales, Encompass Group
“Hey guys! My name is Wally Waldron. I help businesses grow in the internet. And I just finish the executive strategy summit for the last 48 hours with Mark S A Smith. And I gotta tell you this thing was awesome! My biggest takeaway? I walked in here as an entrepreneur. I’m walking out of here as an executive to focus on just focusing on who you need to be, what you need to do as an executive. And the difference between that and an entrepreneur was just amazing. Biggest takeaway was that, I guess. And I would recommend this to entrepreneurs or executives who were just looking to get that next level up in their game, and to reach that next level and achieve your goals faster. It was awesome. Highly recommended. My biggest surprise was how authentic the entire room was and the space that was created for real, transformational growth. Nothing airy-fairy. Stuff that works and stuff that is actionable on day one.”
– Wally Waldron, CEO, WallyWaldron.com
“My name is Jorden New. I own an acupuncture and herbal medicine clinic in Denver, Colorado. And I just completed Mark S. A. Smith’s Executive Strategy Summit here in Colorado. And I am blown away by what he presented. My whole world is just blasted wide open, with the new possibilities of how I want to structure my business and my own personal life. One of the biggest takeaways I took from it is that my greatest asset is my cognitive capacity, so my ability to really take in all these things around me. So really restructured my life to keep that cognitive capacity and preserve it, keep it intact. Mark is a powerhouse. He truly is a master of what he does and I highly recommend the seminar to anybody who’s seeking to take their business to the next level, jumping from that entrepreneurial status to executive status. There’s quite a difference and I didn’t understand that before I took this. So thank you, Mark.”
– Jordon New, CEO, New Vibes Health & Acupuncture
“Hi, my name is Kim Goehring. I’m in the dental operations management business. And my biggest takeaway from this was just that you are so set to go back to your office on a Monday morning. Mark gives you a plan, a means of operation. It’s all laid out. It’s just fabulous. You’re making a difference from the time we got in, ’til the time we go back and implement it in our practices. My biggest surprise, I guess, would be that we have such a diversity of businesses and people here. It’s amazing who are sharing stories with but everything that we learned we can incorporate into all these different businesses. And my advice to anybody would be, run, don’t walk to get involved with this training. It is worth every minute every penny, every thought process. Go for it and go now. It will change your life.”
– Kim Goehring, Dental Practice Manager
“This is my second time, believe it or not in the last six months. I came here with the idea that I would just pick up and relearn what I had missed before or not fully absorbed. But even though Mark came with the same manual in the same subject matter, he adapted it to the needs and wants of the entire classroom, which was really outstanding. And it turned out to be a great program mainly because Mark was able to adapt on the spot, still cover the material that he felt was important. And what I found very intriguing was the fact that he brought the team, which were the participants in, and we all learned from each other. Terrific program, I recommend it to every executive no matter what your profession.”
– Dr. Paul Pavlik
“I’m Broady King from Salt Lake City, Utah, with Restore Cryotherapy. I’ve always been really skeptical as most people are to take time away from the office and make an investment time energy and money to step away from the office and invest in education and ongoing personal development. But after coming off the first day of 10 hours of really in-depth, intense content from Mark. Just really impressed with the takeaways from the first day the world-class delivery from Mark and his energy. And really that diversity of thought from all the participants. I’ve made friends and learn a lot from all these different types of leaders. But I think most excited about really being up-leveled with the mindset that Mark is teaching us, and the tools they’ll be able to really take back to the office on Monday and really hit the ground running and start executing against.”
– Broady King, CEO, Restore Cryotherapy
“My name is Tony Bulleid. I’ve been successful in running Europe, Middle East, and Africa for about the last 25 years for high-tech companies. I came along to see Mark Smith’s presentation and workshop for these last two days. First thing I’d say is the keynote that Mark gave is an awesome view of what’s going on in our industry today. Absolutely frightening. And unless you can get your head around some of that stuff, you’re going to fail in this market. It’s vastly changing. The other thing that I found was most useful during this time was working with people from diverse industries. We all have the same problems. There’s a lot of common interest in the room and we all learn together. So, a fantastic use of my time to not only take on board the issues from the keynote address, but then work with the colleagues in the room and find that we all have these common things we’re trying to tackle, and together, we all move forward. What surprised me? Yeah, that! The fact that it doesn’t matter what industry you’re in, we have those same issues and same great opportunity.”
– Tony Bulleid, VP EMEA Tech Sales
“Hi. I’m Justin Filmer CEO of Digital Solutions, a technology company based in New York. My number one takeaway from this session with Mark was the importance of protecting mental backup capacity shit My number one take away from this session with Mark was the importance of protecting Mental Capacity. I was surprised by how I could actually sit through this for two days, straight up ten hour sessions and it just flew by. I was expecting it to sort of be slow and grinding but didn’t experience that at all. I would recommend it to anyone who is looking to move into even in a small company situation really get a better understanding what they want to do as an executive and start getting their mindset change toward making the moves and taking steps necessary just to get a better idea of what they need to be doing to position themselves for the future.”
– Justin Filmer, CEO, Digital Solutions
“So my name is Steven Leander. I work in the cannabis industry here in Colorado. And my number one takeaway from the Strategy Summit this weekend would have to be that my cognitive capacity is a finite resource. And I picked up a lot of valuable skills on how to manage that and how to offload lower cognitive capacity tasks to other people or other times of the day to really free up those prime operating hours for my own brain. So I thought that was really helpful. Something that surprised me was that many of these executive strategies that I’ve been learning are also applicable in my day to day life. So, you know, time management is great when you’re trying to run a company but it’s also really great in your personal time. So I’m going to use these strategies in both my personal and professional life. And I look forward to kind of experimenting with what works for me in the different aspects and what doesn’t work. So yeah, I’m looking forward to that. Yeah so, other people who are interested in this course, I would say if you’re just looking for a way to reframe how you perceive your business relationships and those people around you this would be a worthwhile course to take. A lot of the stuff that we learned about is semi obvious in your day to day life once you hear about it. By having it laid out and concrete, you know, referenceable ways is immensely useful. And, you know, being able to learn about the different ways people communicate and then, you know, relate that to the people you’ve been having issues with communicating. That’s really important. So I think if you’re just looking for, you know, a more substantial way to organize your life or organize what you’re doing in your career, this is definitely a worthwhile course.”
– Stephen Leander, Native Roots Dispensary
“My name is Tony Goodchild and I work in the software industry in a company called Sales Pitch Pro. The biggest thing I’ve taken away from the session this week is really have to transform from the entrepreneurial mindset to an executive mindset and the transformation you have to go through to do that. What really surprised me is how common the same set of problems seem to be across the various attendees of the Summit. And I would really recommend anyone else to come along if they’re going through that same process.”
– Tony Goodchild, Managing Director, Sales Pitch Pro
“Hi, my name is Trevor Dierdorff. I own an IT consulting company called Amnet. I came to Mark’s presentation today because I’m craving ways to improve my business to get us to the next level. And I’ve heard other good speakers before, read good books. What I have found is I don’t have capacity to then implement these great ideas. And what was really great about coming to Mark’s session is he not only gave me some great ideas to implement, but some ways to add capacity to implement those ideas; either through elimination, delegation, or just reframing priorities. So, I knew there was going to be food here. But it’s typically, I expect, you know, your conference type, rubber chicken type of food at this event. So, my expectations were not real high. And I was really pretty blown away at how tasty some of the dishes I had were. In particular we had a curry chicken dish with peppers and I think it was a served over barley. And that was just delicious. And I just had some strawberry pie that the taste is still in my mouth. I just want to go get some more. So, you’ll be pleasantly surprised at the deliciousness of food. And it’s all healthy, so eat up. So, I would really recommend this program to any business executive, business owner, who’s looking to get to the next level with their organization, working with people, sales, process, all the things that we try to be stronger at. And I think you’re going to have some tremendous takeaways.”
– Trevor Dierdorff, CEO, Amnet
“It’s Monday morning and I just returned from the Executive Strategy Summit taught by Mark Smith. I was skeptical going in that we would walk out with a business strategy plan. But as you go through the work sessions and the workbook, the plan simply writes itself. I now have a one-page business strategy plan to follow and update as we hit our goals.”
– Chip Evans, President, Computerware
“Hi, I’m Stephanie Johnson. I specialize in organizational development, recruting, and HR in Denver. And this is my second time at Executive Strategy Summit and I’m so excited to be here. Mark is a scientist when it comes to delivering results for his clients and looking at things without silos, and breaking down those walls to find ways for growth and areas for massive change that normally would take years, and he can get it done in a very quick amount of time. So whether it’s mindset or the structure in which you’re looking at your product or a launch, he can help streamline that and simplified that in a magical way. So I definitely encourage you to check out this event the future. Thanks.”
– Stephanie R Johnson, Founder, My Element
“My name is Kyle Thompson. I’m in the financial industry. My biggest takeaway is that I need to get out of the how and get into the what and why to grow a business, to start a business. The first step is not how am I going to do this, it’s what I’m going to do to make it happen. A big surprise to me was how easy it is to segment different business cycles. Just being able to see that and understand what my product is and where it needs to be in order to sell was a big deal to me. I would recommend this to any entrepreneur because it’s going to help you see things in your business that you are biased to. It’s going to help you break that ceiling. It’s going to help you expand your horizons, expand your thoughts.”
– Kyle Thompson, Financial Advisor
“What I love about the way that you taught and facilitate this event is that instead of just teaching and us receiving, you created interactive dialogue so that everything that you’re instructing us on I learned ways that we could apply. And so the stacks of special cards are a translation of your teaching to our action with expedience. Thank you. Everything is outcomes-based, it’s all outcome based.”
– Ally Baker, Executive Director, Thrive Integrated Health
“Hi. I’m Paul Pavlik from Tracker Enterprises Inc. in Colorado Springs, Colorado. I”m at the Executive Strategy Summit course given by Mr. Mark Smith. And it is the best course I’ve been to in several years. Mark has been talking about business acumen. And the biggest thing I have learned so far, we’re into our first day, so far the biggest thing is the ability to understand how others that we work with think and what their demands are and their wishes so that we are learning how to work with other people and understand where they’re coming from so that we can consummate deals a lot better that are good for both myself and for the individual that I’m dealing with. So that is the best thing I’ve learned so far and really looking forward to the session today. Thank you.”
– Dr. Paul Pavlik, President, Tracker Enterprises
“As a dentist we’re just trained as tooth mechanics and technicians and just really very little understanding that we have on how to relate to our patients, and understand needs and wants to get them to a yes to what we do, especially when on the the level that we do things on, which is a little different because the nature of my business. And Mark really helped to take it to a whole another level. Every single year you and I just do something new and exciting and something relevant that is adjusted to the times. I was surprised to go back to work on Monday and have a working model of what it is that we need to do. The strategies are timeless and worth every penny. And again and again and again.”
– Dr. John Augspurger, CEO, BioDentist
“The biggest thing I got out of attending the Executive Summit is instead of focusing on how things work, focus on the destination and where we’re going. Mark has a way of taking a lot of things that you already know — or you didn’t know you already knew — and wrapping them all together for the big picture to really show what it means to be an executive. I would tell others that this event is worth every penny. It’s a great two and a half days, a lot of content, and it’s going to take a little while to soak in. But it’s worth every penny.”
– Chip Evens, President, Computerware
What to Expect
At this event, you’ll join other company heads to discover and install executive attitudes, abilities, tools, strategies, and tactics to better run your operation.
With a combination of lecture, practical application, and personal planning, you’ll leave with a Monday-ready action plan to deploy to your team.
Which of these topics discussed and workshopped would you find most valuable?
- The executive skill stack — what it is, how it’s radically different from a managerial skill stack, and how to intentionally develop it
- What executives think about and talk about only with other executives and never share with their team
- A discussion of the seven pillars of every successful business: Product, Marketing, Sales, Service, Infrastructure, Finance, and Culture giving you a holistic view of your business to understand the impact of strategy decisions across pillars
- A special session on sales and marketing strategies and tactics: why most go-to-market campaigns fail and how to fix them
- The prime directive for the effective executive – miss this and your company ends up struggling or failing
- The three top-of-mind things to consider every day to keep your business on track and moving forward
- Executive time and demand management strategies to get everything done without burning out
- Self-management for executives: how to keep yourself naturally motivated, on task, healthy, and happy
- How to select, monitor, and improve key performance indicators to optimize your operation, preserve your energy, and maximize your cognitive capacity
- Firefighting prevention and opportunities: how to stop the daily firefighting and turn crises into business advantage
- How to communicate with every member of your team for maximum effectiveness
- Troubleshooting strategies and tools to instantly get to the heart of the issue and how to choose the best resolution plan
- How to know exactly how much to grow your company to hit or exceed your targets every time
- Working with your board of directors or business council for maximum effectiveness
- Executive tools and applications that keep your focus on what’s most important
- Special session: Hiring, managing, motivating and promoting Millennials – now 30% of the workforce
- Designing your decision checklist so you can make the best choices fast
- Managing the business lifecycle – how to optimize your business whether you are launching, growing, optimizing, or preparing to sell it
Even if you’ve identified just a few of these topics that increase your executive effectiveness, imagine what it will be like when you possess these skills, bring them to your team, and use them effectively for the rest of your career.
How much more discretionary time, money, and energy will you enjoy?
Meet Mark S A Smith
Mark S A Smith
Business Growth Strategist, Author, and Executive Advisor
Mark S A Smith leads the Executive Strategy Skills Summit. A 36-year veteran of the business world, running his own company for 26 years, he works with companies large and small to achieve their sales and marketing goals.
Mark designs and implements leadership, sales, marketing, customer acquisition and client conversion systems that find and recruit willing buyers for products and services ranging from common every-day to high-end unique and disruptive.
He is often invited to speak at entrepreneurial and corporate events because Mark delivers unique, valuable, and pragmatic ideas to grow and succeed. With a deep understanding of international business, he worked in Europe for three years and has delivered events in 54 countries.
Mark is the author of 14 popular books and sales guides and has authored more than 400 magazine articles. He is a genuine Guerrilla Marketing guru, co-authoring three books with Jay Conrad Levinson, and is a certified Guerrilla Marketing Coach.
A renaissance man with many talents, Mark is passionate about leadership, team building, teamwork, sales, and marketing.
For over twenty years Mark has served as a strategic advisor to corporate leaders and executives all over the world who must develop the best way to bring in the right strategies for successful growth and sustainability. What makes him different is he brings a holistic view of the business instead of solely focusing on one aspect and ignoring the impact of decisions on the rest of the organization.
Working with companies of all sizes, clients include BEA, Arrow, CDW, ConnectWise, Commvault, Dell, ePlus, HP, Hitachi Data Systems, Microsoft, IBM, Ingram Micro, Agilysis, Tech Data, Oracle, Raytheon, Riverbed, NetApp, Synnex, Lexmark, Society of Government Meeting Planners, National Speakers Association, and Meeting Professionals International.
With his engineering, sales, and business background, he delivers systems, processes, and ideas in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers.
A musician, avid reader, walking enthusiast, and father of five, he and his wife, Molly live in Las Vegas enjoying the finer things the city has to offer.
September 14-15, 2018
- Thursday — 6:00 pm to 8:00 pm Optional Mixer
- Friday — 8:00 am to 6:00 pm
- Saturday — 8:00 am to 6:00 pm
You must be completely satisfied with the quality of the instruction, the professional delivery, and relevance to your business or your money back.
- The summit will be conducted at a high-tech venue in the Cherry Creek area. After you register, you’ll get information about the venue and recommendations for hotels in the area.
- Breakfast and Lunch will be provided
- A comprehensive binder of information, resources, and course notes provided
- You’re welcome to take notes with a laptop or tablet
- To remain focused, WiFi may not be available in the meeting space and mobile phones will be switched off until break time
- The lectures – but not workshops – will be recorded and made available to participants for an additional fee
- You agree to be recorded if you participate in the lecture
- You’ll agree to confidentiality of business ideas discussed so that ideas may be freely shared
- If you need to cancel, you can elect to transfer your seat to another qualifying executive or will be given credit towards a future event or consulting services
- Cancellations within 72 hours of the event will not be credited
If you’re running a $10 million company, you’re investing just over a half hour of business revenue to substantially improve your ability to direct the company.
Registration fees and travel expenses may be tax deductible, consult your CPA
Group size will be strictly limited to 30 executive participants.
$2,995 per person for summit tuition.
Because of the extensive logistics required, enrollment closes one week prior to the event.
Let’s have a conversation. I want you to be completely happy with your investment of time and money.